Customers can now “brand” GE’s eVent Fabrics with their own label. This gives some design freedom to brands who want to use the waterproof and breathable fabrics in their apparel, footwear and gear. GE’s full range of ePTFE membranes will be made available to customers in the outdoor, snow sport and cycling industries. The full collection can be seen at the Outdoor Retailer Winter Market 2011. Mountain Hardwear will be teaming up with GE for its new proprietary DryQ apparel, coming out in autumn 2011.