Deckers invests in Hoka One One

Deckers Outdoor Corporation has announced a “strategic investment” in Hoka One One, the new and special brand of oversized trail running shoes first introduced for the autumn/winter 2010/11 season by Jean-Luc Diard, a former chief executive of Salomon, and by his former marketing manager, Nicolas Mermoud.

Keep reading this article by becoming a member

barrier_image_OIC

Enjoy unrestricted access to The Outdoor Industry Compass

To continue reading this article subscribe now

  • Our executive edition of The Outdoor Industry Compass (Regular PDF format or E-Format) - the must-read for all decision-makers in the industry
  • Unlimited access to our highly trusted industry insights and analysis
  • Benchmark yourself against the market and competitors
  • Find inspiration to drive your business forward
  • Stay up to date with new business models and startups

If you aren’t ready to subscribe now, you can REGISTER FOR FREE. Already subscribe to The Outdoor industry Compass? Sign in here