We have already reported about the birth of the It's Great Out There (IGOT) Coalition, the new Brussels-based association launched by the European Outdoor Group (EOG) at Ispo Munich in February, which is intended to persuade more people all over Europe to participate in outdoor activities.
Andrew Denton, the dynamic British executive who launched the Britain on Foot program in the U.K. and persuaded the British government to allocate funds for the promotion of outdoor sports and recreation, has agreed to serve as the secretary general of the association. He will continue as chief executive of the Outdoor Industries Association (OIA) of the U.K., assisted by a new engagement officer, Claire Carter.
Arne Stratte, marketing manager of the EOG, has been confirmed as marketing manager of the IGOT Coalition. Right Lines Communications will continue to provide support for public relations and communications. Companies and organizations that wish to play a role in the campaign should contact Stratte on email@example.com. They can act as members, supporters or sponsors.
Arne Arens, who played a vital role in the establishment of the coalition, remains for the time being as president of the coalition's board. As he is leaving as European director of The North Face to lead its operations in the Americas (see separate story in this issue), he will likely to be replaced by someone else after the coalition's board is completed and confirmed at its first general assembly in the summer.
Meanwhile, the number of founding members of the coalition has increased to 18 from the original 12 signatories announced at Ispo Munich. The deadline for their registration was extended from the end of February to the end of March. In addition to the companies, brands and organizations already listed in our latest issue, here are the others who have signed up since as founding members: Berghaus, Intersport, Regatta and the OutDoor show. There may be some more that have yet to confirm their support.