Deuter and Ortovox, the specialty brands of snow sports and mountaineering gear, which are bundled in the outdoor division of Schwan-Stabilo, managed to increase their sales significantly in the last financial year ended June 30. The outdoor division as a whole increased its turnover by 8.9 percent to €86 million. Deuter grew by 6 percent, while Ortovox's revenues soared by 26 percent.
For Deuter, the German brand of backpacks and sleeping bags, sales were fueled by growth in the mountaineering and family categories. Additionally, the brand benefited from growth in the segments of school bags and bike-related equipment. Ortovox walked away from the latest Ispo Munich fair with two golden awards for its Merino-based snow apparel line and for M.A.S.S., a new modular avalanche airbag system. These innovations gave momentum to its sales.
The two brands are part of the Schwan-Stabilo group, which is best known for its writing material. The company's office equipment segment lifted its sales only moderately with a plus of 1.3 percent to €162 million. The largest division, cosmetics, was up by 8.3 percent and reached sales of €286 million. Schwan-Stabilo produces cosmetics basically as original manufacturer for third parties. Altogether, the entire group reached sales of €534 million, up by 6.2 percent from the 2011-12 financial year.