Deuter managed to increase its sales by 19.3 percent to €61.3 million during the fiscal year of its parent company, Schwan Stabilo, which ended last June 30. By region, Deuter's sales were fueled by good performance in the U.S., where the brand's turnover jumped by 52 percent. In the German home market, where the backpack company is the market leader for technical products, sales were up by 17 percent. The figures do not include Ortovox, the company that was acquired by Deuter from July 1 of this year.
By category, child carriers were bestsellers in the U.S., the only country outside Germany where Deuter runs a subsidiary. The company says that next to child carriers, backpacks were the most popular products in all markets where it operates, followed by sleeping bags.
Altogether, the group increased its sales by 17 percent to €462 million while its traditional core business, well-known for its Schwan Stabilo writing materials, grew by 5.3 percent to €160 million.
The cosmetics segment of the group soared by 2.9 percent to €241 million. This came partially from acquisitions in the U.S. and an investment in one of Schwan's manufacturers in Indonesia.