As part of its international expansion, Bike24, a Germany-based e-commerce bike platform listed on the stock exchange since mid-2021, has launched country-specific webshops in France and Italy, two major European cycling nations.
“These new shops give our customers a shopping experience tailored to them without any language barriers,” said Andrés Martin-Birner, co-founder and CEO of Bike24. “The model in Spain showed us the potential offered by localized presences. We will now steadily implement this concept in further countries across continental Europe, with the aim of taking a leading position in all key markets.“ After the launch, the digital company more than doubled its sales in Spain last year.
The company plans to launch localized webshops in all major European countries over the next three to four years and build up a network of logistics centers to offer customers in all European markets a high-quality ordering and delivery service. With the new logistics center near Barcelona, the first location has already been found. It is here that Bike24 will be processing orders from southern Europe quickly and cost-effectively from the end of the year.
The platform, founded in Dresden in 2002 by CEO Andrés Martin-Birner, Falk Herrmann and Lars Witt, is now active in Germany, Austria, Spain, Italy and France and also offers an international website (bike24.com) with a total range of around 77,000 items from more than 800 brands.