Buy online = Buy local: Intersport Germany refines its multichannel model

INTERSPORT_4L9A7313-1

Intersport Germany is combining its online shop and local sports shops. Under the motto “Buy online = Buy local,” products ordered online on Intersport Germany’s website are now distributed by “playmaker principle” to local brick-and-mortar shops, from where they reach the consumer the shortest possible way. In addition to free ...

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