Following its successful entry into the U.S. market in 2017, and just days after Belgian investor group Groupe Bruxelles Lambert (GBL) and co-investor Tony Fadell invested in the company, German bicycle supplier Canyon Bicycles – claiming to be the “world’s leading DTC bicycle brand“ – has announced its entry into another country market. Since March 16, Canadian customers can order bikes and gear directly from the brand through a dedicated country-specific version of Canyon’s web store and have them shipped to their Canadian home address.
The new country store will be 100 percent managed directly from Koblenz, Germany. For Canadian customers, “purchase advice, service topics around delivery and assembly of the bike, as well as all after-sales topics, will be handled in English and French by selected service agents – via email or chat and phone during the usual hours of the Global Service Center at headquarters.“ The bikes and all accessories are also delivered directly from the German warehouse. While UPS takes care of the shipment, the Vancouver, Canada-based mobile bike service Velofix is on-site for both assembly and all service work. In the U.S., Canyon is already working with Velofix.
For the market launch, Canyon has defined a specifically tailored portfolio to the expected requirements of the Canadian market. This consists of models from all of the brand’s bicycle segments (mountain bike and gravity, road bike, gravel and cyclocross, triathlon, urban and fitness).