Outdoor children’s apparel brand Isbjörn of Sweden has announced an e-commerce partnership with German marketplace specialist GoJungo to simplify logistics and help grow the brand’s international business. GoJungo provides an innovative and sustainable platform for Isbjörn to ensure its outdoor apparel and accessories are easily accessible through major online stores such as Amazon, Zalando, Otto, MyToys, AboutYou and Avocado Store in Germany. The latter, in particular, is the ideal sales channel for Isbjörn, with a clear statement on eco-fashion and green lifestyle, the brand said. Another key benefit of the partnership with GoJungo is full control over its brand, products and pricing on the various platforms, it added.

As the first children’s outdoor brand to become a bluesign® system partner, it was critical for Isbjörn to find the right sustainable distribution partner, said Maria Frykman, founder and CEO of Isbjörn. GoJungo’s commitment to sustainability is evident in all areas of the business, from packaging optimization and environmentally friendly shipping to the use of green energy and a sustainable server landscape in the IT business. Frykman continued, “This new way of working will consolidate and connect our sales channels through a quick and easy one-person contact, giving us more time to continue bringing the most durable and environmentally friendly products to market. Our partnership with GoJungo offers great potential for Isbjörn to grow the international business in a sustainable way, with transparency and clear KPIs for our future sales.”