After releasing record Black Friday results a few days ago, the Canadian e-commerce software company Shopify has updated its data for the entire Black Friday/Cyber Monday weekend. The more than one million Shopify-powered brands around the world have reported sales of $5.1+ billion. From Nov. 27 through Nov. 30, total sales grew by 76 percent from the $2.9+ billion reported for the Black Friday/Cyber Monday weekend in 2019, a record that was surpassed this year on Saturday, Nov. 28, at 5:00 pm ET.
In addition to this record-setting weekend, Shopify saw holiday shopping start earlier than ever before, with daily total sales increasing 19 days before Cyber Monday, nearly two weeks earlier than previous years. In fact, in the week leading up to Cyber Monday, sales increased by 84 percent from 2019.
Building on the company’s commitment to sustainability and creating a low-carbon future, Shopify offset all carbon emissions from the delivery of every order placed on Shopify’s platform during the weekend, resulting in nearly 62,000 tons of carbon emissions offset during the Black Friday/Cyber Monday weekend.
Black Friday/Cyber Monday 2020 Highlights (global):
- 44+ million consumers globally purchased from independent and direct-to-consumer brands powered by Shopify, a 50 percent jump from 2019.
- Black Friday/Cyber Monday Weekend sales peaked at 12:00 PM ET on Black Friday, with $102 million+ sales that hour.
- Consumers spent $89.20 on average per order throughout the Black Friday/Cyber Monday weekend. Consumers in Japan ($106.40) and Australia ($105.50) spent the most on average, ahead of shoppers in Canada ($103.00), US ($92.80), and others.
- The top-selling cities over the shopping weekend were New York, Los Angeles, and London while the US, UK and Canada were among the top-selling countries worldwide.
- Japan (347 percent), Italy (211 percent), Germany (189 percent), and UK (122 percent) saw triple-digit growth of sales on the platform since last year.
- Mobile sales stayed relatively flat this Black Friday/Cyber Monday compared to last year, with 67 percent of sales made on mobile devices versus 33 percent on desktop, compared to 68 percent of sales made on mobile devices versus 32 percent on desktop in 2019.
- Apparel and accessories held the top spot for sales across Shopify-powered stores this weekend, with health and beauty, and home and garden following.