The European Conservation Alliance (EOCA), whose membership rose by 34 percent in 2013, is starting the new year with three new members including the first distributor: Nikwax Benelux. The two others are High Sierra, the U.S. backpacks company recently acquired by Samsonite, which has big plans in Europe, and Northshots Photography, the first photography company to join the non-profit association. All membership fees go to the support of environmental conservation projects.

EOCA and many of its members are again calling on visitors to contribute funds to its conservation projects at the Ispo Munich show starting next Sunday as part of a program to raise at least €200,000 in 2014. Contigo, Deuter, Polartec, Nikwax and Vaude are all donating outdoor gear that visitors can buy at the EOCA stand at the East Entrance in exchange for contributions to conservation. There will also be a raffle to win a Kamleika racing jacket donated by OMM.

More gear will be donated by Patagonia, Klean Kanteen and Bergans during a Happy Hour, sponsored by Kleen Kanteen and held at the EOCA stand on Monday, starting at 6 PM. Members of EOCA's board will be on hand to talk about the association to potential new members and other non-members.

In a new initiative, Smartwool will have a sock vending machine between Halls A5 and A6 where visitors can buy a pair of socks of their choice for €5. They can buy the coupons at the EOCA booth or at the Smartwool stand in Hall A6 419. All monies raised will go to EOCA at the end of the show.

You may also make a donation to EOCA at Ispo at other locations throughout the fair. Ispo will collect euros at its Snow, Ice and Rock Summit Bar (Hall A6 425) , where people will be able to enjoy free beer and snacks. The Scandinavian Outdoor Group will collect money at its Scandinavian Bar (Hall A6 130). EDM Publications, publisher of The Outdoor Industry Compass, which continues to be a member of EOCA, is also offering to collect your donation to EOCA at its stand (between the West Entrance in Hall B1), where you can also collect some free copies of publications that you may not have received, in exchange for your business card. We also publish SGI Europe, Shoe Intelligence and Eyewear Intelligence.