Giro with marketing hires and promotions

California-based Giro Sport Design, part of Vista Outdoor since 2016, announced several changes to its brand and marketing team. Peter Nicholson has been hired as brand manager for Giro Bike. He was most recently a partner at True Communications, the company’s PR agency. During his 11-year tenure at True, he ...

Sign-in if you already subscribe to The Outdoor industry Compass.

barrier_image_OIC

Start your 30-day trial for just €9.90

Get access to what the top decision makers are reading in the outdoor industry.

  • Analysis across Retail, Sustainability, Technology, Corporate and M&A, Financial Development, Market and Trends, Legal & Regulation, Trade & Sourcing and more
  • Essential weekly E-mail Briefings with the latest analysis and most important industry developments
  • Find inspiration to drive your business forward with our case studies and best practices on business opportunities
  • Guest chronicles, C-Suite interviews, insights from industry experts and leaders that are shaping the future of the industry