Jack Wolfskin has appointed Matthew Jung as its new general manager for China, effective Feb. 9. In this role, the U.S. citizen will be responsible for implementing the company’s new strategic brand direction with the claim “We Live to Discover” and developing Jack Wolfskin’s omnichannel strategy in China.

Matthew Jung_sm

Matthew Jung

Jack Wolfskin has been present in the Chinese outdoor market since 2008, which has become one of the brand’s most important sales regions. Jung will continue to expand the organization’s business and drive further growth, reporting to Jack Wolfskin CEO Richard Collier. In his new role, Jung succeeds Karen Chang, who will leave the company in March 2022.

Jung most recently served the Converse brand in Asia since 2016, the last two and a half years as vice president/general manager for Converse Asia Pacific. During that time, he and his team of more than 250 employees doubled the brand’s business in the region, making it number three in the brand popularity category behind market leaders Adidas and Nike. Prior to that, he spent six years as senior brand director at Nike Greater China and marketing director at Nike Taiwan. Jung has lived in Asia since 1997, including Hong Kong, Taipei and Shanghai.

Joe Flannery, executive vice president, apparel and soft goods at Callaway Golf, the parent company of Jack Wolfskin, commented, “We have high expectations for this market and are confident that Matthew Jung will help Jack Wolfskin realize its potential by building on the momentum Karen Chang has created for the brand in recent years.”

“Consumers in China are turning to the outdoor lifestyle at an unprecedented pace and scale,” Jung said. “It’s just the right time for a brand as authentic as Jack Wolfskin to take a pioneering role in this market, as the company has stood for industry-leading innovation, performance, transparency and sustainability for 40 years.”