Richard Collier will be the new chief executive officer of Jack Wolfskin, effective Dec. 1. In this function, the 47-year-old Briton will be responsible in particular for the successful continued development of the strategic brand positioning and the further internationalization of the brand. He succeeds Melody Harris-Jensbach, who has been at the helm of the German outdoor manufacturer since 2014. The announcement that Harris-Jensbach would leave the company was made in June 2020. Collier is joining the German outdoor brand from Helly Hansen where he spent the last 17 years, most recently as chief product officer. At Helly Hansen, Collier contributed significantly to the company’s product, brand, operational and financial performance and built the company’s social responsibility and sustainability from the ground up. Prior to Helly Hansen, Collier worked for Tandberg Telecom, Kurt Salmon Associates and Adidas, where he held senior sales and marketing positions.
Harris-Jensbach, who is leaving the company, has led Jack Wolfskin since 2014 through several changes in ownership – including the latest acquisition in 2019 by the Callaway Golf Company – and has successfully repositioned the company and realigned the collection and brand positioning of the leading outdoor brand. Prior to joining Jack Wolfskin, Harris-Jensbach held various management positions, including board member and chief product officer at Esprit and vice chairman and chief product officer at Puma. Since this summer, she is a member of the supervisory board of Lenzing AG, an Austrian ingredient brand.