Italian outdoor brand Montura has appointed Gianluca Pandolfo as its new general manager. Most recently, Pandolfo spent seven years at Patagonia as sales director for the EMEA region. Prior to that, he worked for more than nine years at The North Face, between 2005 and 2015, with a one-year break from March 2011 to May 2012 at Reef. At The North Face, he held roles including country manager Italy, strategic account manager EMEA, and head of sales emerging markets. At Reef, he was sales director EMEA. Montura is controlled by Claudio Marenzi, the founder of Herno, who acquired a 55 percent stake in the company in December 2021.