Swedish outdoor brand Haglöfs has expanded its human resources team with Frida Vingård as its new global HR director. In this newly created position, Vingård works alongside the existing HR manager, Malin Löfstedt, and is tasked with promoting long-term organizational development and corporate culture on a global level. Vingård is an experienced HR professional with extensive strategic and operational HR management knowledge. Most recently, she worked for 13 years at Barilla, where she led HR activities for Barilla Northern Europe and the Wasa business unit as HR director. Vingård started her job at Haglöfs on Jan. 1, 2022, and is a member of the brand’s management team.