Sofie Thorp is the new global sales manager for Swedish outdoor equipment supplier Primus, part of Fenix Outdoor AB. She succeeds Elena Sandnes, who is taking on new challenges after 6.5 years at Primus. The Solna-based brand has been producing products for outdoor cooking since 1892. Thorp has more than 20 years of international sales experience in the fashion industry. For more than ten years she worked for the Italian jeans label Replay. For the last seven years, she held the position of head of retail and wholesale Scandinavia for the Swedish brands Odd Molly and Hunkydory.