Rumpl, the Portland, Oregon-based maker of high-quality outdoor blankets, announced the hiring of Kris Fry as creative director and internally promoted three team members: AshLee Anderson to director of marketing, Michael Archer to director of global operations and Emily Darby to director of supply chain planning.

Fry joins the Rumpl team effective immediately, bringing more than a decade of creatively driven strategy from the agency and brand side. He most recently served as global creative director at Smartwool, where he led creative strategy and design for more than five years. Prior to Smartwool, Fry worked at agencies such as Factory Design Labs, where he led creative for brands including Oakley, The North Face, Scott Sports, Coors and Eddie Bauer.