Seattle-based brand Outdoor Research (OR) has hired Sarah Seifert as its new vice president e-commerce. Seifert has been e-commerce manager at Eagle Creek most recently. Prior to that, she worked for seven years as director of e-commerce for Smartwool. Her experience also includes digital strategy and creative director roles.
Seifert will lead all DTC efforts of OR, partnering with marketing, product, and sales team leaders across the company, reporting to president Roger Barton. Her focus will be on evolving the OR consumer experience, creating a brand-focused and data-driven digital strategy.
