Swedish company USWE Sports AB, which was founded in 2007 and went public on the Nasdaq First North Growth Market in June 2021, has hired Erica Brodin as its new product manager softgoods for the USWE and Void brands. She has 15 years of product development experience with brands such as Peak Performance, Fjällräven, Rehband and 5.11, where she developed products for the outdoor, ski and running markets. Brodin will mainly work with ready-to-wear and will be responsible for managing and developing this segment.