VF Corporation is changing its management structure to suit changes in the way it does business, notably the dividing of all of its brands between two portfolios. Core Brands comprises Vans, The North Face (TNF) and Timberland.
Steve Murray has become global brand president of TNF. He served as president of Vans from 2004 (the year VF acquired it) to 2009, when he became president of VF’s Action Sports Coalition. He has also been vice president of apparel at Reebok, brand president at Urban Outfitters, president for EMEA at Deckers Outdoor, chief executive of Airwair International (Dr. Martens) and, most recently, group president for the U.S. and the Americas at VF. (VF has now done away with that last post.) Murray is replacing Arne Arens, who has left the company.
Doug Palladini, who has been running Vans since 2016, has been confirmed as global vice president of Vans, which is still the growing more rapidly than the other Core Brands. The former publisher and editor of Snowboarder Magazine had started at Vans as the man in charge of marketing.
Timberland still lacks a permanent global brand president and for now has retained Scabbia Guerrini as its leader.
VF’s remaining brands have been grouped into the Emerging Brands portfolio, for which Kevin Bailey has become president. Bailey also has charge of Asia-Pacific. He was president of Vans from 2009 to 2016.
All global brand presidents, along with the leaders of VF’s enterprise functions, report directly to the chairman, president and chief executive, Steve Rendle.