Extreme Group is selling Extremepie.com, a British online youth-focused shop specializing in extreme sports, and the Extreme Sports Companies’ online retail division. The parent company has decided to focus on licensing instead of selling. Extremepie.com sells surf, skate and snow sports brands, with about 250,000 customers in its database. Its turnover is about €2 million. The buyer will also get a long-term license to use the Extreme brand.