Exxel Outdoors is expanding its headquarters in the outdoor-friendly state of Colorado. The company has spent $6 million to purchase a building of 39,000 square feet in the Interlocken area of Broomfield, just north of the Rocky Mountain Metropolitan Airport and about halfway between Denver and Boulder along their connecting thoroughfare, Interstate 36.
Exxel's present head office is located 15 miles away in Gunbarrel, a suburb of Boulder. As the building there is about 30,000 square feet, the new space amounts to an expansion of about 25 percent. Once the new building has been refurbished, Exxel's staff of 110 people will be farther from the mountains of the Front Range, but they will be retaining good views of them, and they will also be closer to Denver city. They will also be able to use trails and bicycle paths nearby. The company expects to complete the refurbishment and transfer its staff during the first quarter of 2020.
According to Harry Kazazian, Exxel's chief executive and chairman, there are at least three reasons for the move. First, it will provide a “dynamic, inspiring environment” for the staff, who “love to play outdoors themselves.” Second, it will create “economic efficiencies of shared back-office functions.” And third, as he remarked to SGB Media, it “signals that, in general, all of our brands are in growth mode – especially Kelty, Ultimate Direction and X2O.”
Kazazian went on to say that Exxel's chief ambition is to provide its current staff with more space, rather than make room for acquisitions. “If we acquire any new brands and it makes sense to move them into our Broomfield building,” he said, “we'll do that. But we don't have any specific job expansion plans that we can announce currently.”
Exxel Outdoors is much bigger than when it was founded by Kazazian and Armen Kouleyan. The group owns and operates what it claims to be the largest factory for sleeping bags in the U.S. – located in Haleyville, Alabama. In April 2015, the company acquired American Recreation Products (American Rec) from Sun Capital Partners, gaining such brands as Wenzel and Kelty, and moved into that company's headquarters, in Gunbarrel.
Exxel's current brand portfolio also includes Sierra Designs, Ultimate Direction, Hex, Slumberjack, Insta-Bed and X2O. Hex, a Californian brand of backpacks and accessories that develops urban outdoor products, was purchased last year. In addition, the company holds licenses to produce collections for Realtree, Serta, Disney Consumer Products, Marvel Entertainment and Universal Pictures.
Besides hosting the Outdoor Retailer shows that were previously held in Salt Lake City, the Denver area is home to the offices of a number of other outdoor brands, among them Fenix Outdoor, Pearl Izumi, Rab, Vail Resorts and, more recently, important players like VF Corp. and Crocs.