All Fjallraven articles
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ArticleFenix Outdoor facing ‘very challenging’ market in 2024
Fenix Outdoor says FY24 growth will need to come from re-orders and its own DTC channels, given that many of its retail partners are facing financial challenges. After an expected difficult wholesale business in Q1, the group thinks inventories will improve in Q2, which could result in possible product shortages ...
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ArticleDIY repairs: 12 brands making repairs easy
Our listicle highlights the outdoor and sporting brands and retailers who are already helping consumers repair their own outdoor gear at home.
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ArticleFenix Outdoor vows to spend more on marketing
Faced with still too much inventory but also high supply chain and product standards, Fenix Outdoor intends to dedicate more dollars to marketing, particularly in Germany and the US, to “explain to the [outdoor] consumers what we stand for,” commented Chairman Martin Nordin in a statement. In the ...
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ArticleIndustry inventory issues dampen Fenix’s Q2 results
Fenix Outdoor International, facing “very challenging” market conditions and “substantial price pressure” due to high outdoor industry inventory levels, realized a 74 percent decline in Q2 Ebit to €3.1 million from €11.7 million. The operating margin narrowed to 0.1 percent from 5.9 percent. Net profit declined by 94 percent to ...
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ArticleOutdoor brands top desirable resale items in latest report
U.S.-based ThredUp, an online resale service provider and platform for women’s and kids’ apparel, has released its eleventh annual Resale Report. The report examines the current market as well as the expected value of the sector. Although based on American consumers, it is expected similar figures would apply in Europe, ...
