For fall/winter 2011-12, Gore-Tex is introducing its new Active Shell...

For fall/winter 2011-12, Gore-Tex is introducing its new Active Shell laminate. The streamlined 3-layer construction intends to provide extreme breathability and good next-to-skin comfort for all done-in-a-day activities such as trail running, mountain biking and speed ascent. The idea behind the laminate is to meet the demands of consumers whose answer to speed is minimalism. Gore-Tex is launching the new product with quite a long list of top brands which is to be extended for summer 2012: Adidas, Arc’teryx, Berghaus, Castelli, Haglöfs, Löffler, Mammut, Millet, Montura, Mountain Equipment, Norrøna, Patagonia, Peak Performance, Scott, Specialized, Tilak and Trangoworld. Additionally, Gore is using “Active Shell” on its own bike and running wear.