Fresh Money For Houdini

With fresh capital from its new owners, Houdini, a small but distinctive Swedish brand of outdoor underwear, is moving into higher gear. The money has enabled the company to increase its payroll from 9 to 15 employees last year, providing it with sufficient resources to expand international distribution.

Already subscribe to The Outdoor industry Compass? Sign in here.


Subscribe today! It’s time to get you on board. Cancel at anytime

  • Insights you won’t find anywhere else about outdoor brands and retailers and the outdoor market
  • Highly trusted business information you can rely on to make important decisions
  • Guest chronicles, interviews, insights from industry experts and leaders that are shaping the future of the industry


To continue reading this article Register Now