Gregor Furrer & Partner Holding has bought Wild Roses, the Swiss women’s-focused outdoor apparel brand, from the Italian company CDA, for an undisclosed price. Gregor Furrer & Partner Holding, a Swiss company that serves as an exclusive distributor for a number of key brands in Switzerland, will present its first Wild Roses collection at Ispo in February 2010.
The company has installed Reto Furrer as president and chief executive of its new Wild Roses International subsidiary, which oversees the distribution of the brand’s European-made products through a combination of distributors and licensees. The Wild Roses label is currently distributed in more than 17 countries worldwide. There are no plans to bring the brand into the U.S. market for at least one to two years.
Furrer was previously a major shareholder in Völkl. Through its distribution companies like Völkl Schweiz and Uvex Schweiz, it is also Swiss distributor of brands like Vaude. CDA, a company whose core business has been in sports apparel sourcing, bought Wild Roses many years ago in a diversification move. It remains the licensee for Vuarnet activewear.