Changes are afoot at Five Seasons, the Swedish outdoor brand, after the 31-year-old Erik Johansson took over from his father Gunnar Johansson as chief executive of the family-owned company earlier this year. For the past six years, he has been active in the financial markets in Switzerland and now has big plans for the new Five Seasons. In his short time as CEO, Erik has already managed to implement some big changes at Five Seasons, which will be highlighted in the autumn/winter 2015/16 collection. Moreover, large investments in the areas of product design and branding have been made including a new logo, graphic profile and website.
The company recently conducted an analysis of the industry, which showed great potential for Five Seasons. Their three-year plan is to double turnover and pass the previous sales record of 150 million Swedish kronor (€16.2m - $21.7m) from 2006. This year, the management expects to increase turnover by 30 percent.
Gunnar Johansson, who is now chairman of the company, founded five Seasons in 1982. Five Seasons has its headquarters in Gothenburg, Sweden.