Yesterday, Klaus Jost, next to Kim Roether one of the two presidents of Intersport Germany, gave some estimates for the evolution of the German outdoor market and its major protagonists for 2010. Once again, he sees the group that he presides out in front with sales of €630 million after VAT at retail prices compared with €560 million in 2009.
The number two in the market is of course Globetrotter Ausrüstung, the country’s huge specialist and – taken as a single account – the largest outdoor retailer by far, with sales of €225 million in 2009. Intersport’s prediction is that the Hamburg company will make €250 million by the end of this year.
Jost also estimates that Sport 2000, Intersport’s arch rival, will grow by more than 10 percent reaching some €200 million in the outdoor segment compared with €180 million last year. Karstadt is supposed to suffer a decrease from €90 to 80 million, whereas the other department store chain, Kaufhof, might make it from €65 to 70 million.
Altogether, Intersport estimates the entire German outdoor market – excluding hunting, fishing, cycling and sailing – at €1.8 billion for the current year after it had – including independent sporting-goods and outdoor retailers – an estimated volume of €1.7 billion in 2009.
Without naming absolute figures, overall sales of the Intersport members grew by 7.7 percent in the first six months of 2010. The other successful sectors alongside outdoor (+16 percent) were snow sports and especially soccer thanks to the World Cup year during which Intersport retailers sold more than 300,000 German team shirts and 250,000 World Cup footballs.