The German Intersport members recorded strong sales for the first half of 2008. Turnover increased in the first six month by €77 to 1.127 billion in retail prices after VAT. The good performance was mainly due to two factors: sales of team sports products before and during the Euro 2008 football championships in Austria and Switzerland and the group’s outdoor business.

According to Klaus Jost, president of the German Intersport group, its affiliated retailers sold €236.7 million worth of outdoor products during the period, accounting for 21 percent of their total sales – in contrast with the previously reported 13 percent ratio for Sport 2000. The roughly 800 Intersport stores that are either specialized in outdoor or run a serious outdoor range pushed theirs sales by impressive 14 percent as compared to the first half of 2007.

The big driver of the growth was a jump of 17 percent in outdoor apparel, which accounts for more than 50 percent of the retailers’ outdoor sales. Outdoor footwear was up 10 percent, hardgoods by 8 percent. Best performing hardware items were backpacks smaller than 45 liters with a plus of 31 percent and trekking poles at 10 percent. Even the difficult segment of sleeping bags increased by 4 percent.

In the entire year 2007, the Intersport members reached sales of outdoor goods worth €480 million. Jost said at the OutDoor show yesterday that he expects the group’s retailers to crack the €500 million mark in the category this year, placing it clearly in front of the competition in Germany (see box in this issue)



Intersport Germany’s Top 20 vendors:


Rank Brand Index100=H1 2007

1 Jack Wolfskin 129

2 Schöffel 116

3 Lowa 103

4 Meindl 115

5 Salomon 200

6 The North Face 143

7 Mammut/Raichle 139

8 Vaude 103

9 Salewa 82

10 Leki 122

11 Deuter 128

12 Adidas 142

13 Falke 110

14 Odlo 93

15 Campagnolo 245

16 Fjällräven/Hanwag 136

17 Maier Sports 99

18 Tatonka/Teva 82

19 Keen 117

20 Columbia 44

McKinley 110


Intersport Deutschland does not specify the ranking of its private outdoor label, McKinley, which is probably now one of the ten best-selling outdoor brands in Europe. At the wholesale level, McKinley’s revenues are estimated at about €100 million annually.