The Ispo group of trade shows is expected to announce some exciting new directions and projects in connection with next year's 50th anniversary of the Ispo trade show. Meanwhile, it is gearing up for interesting new editions of its Ispo Munich and Ispo Beijing shows early next year.
From Jan. 26 to 29, Ispo Munich 2020 will celebrate its 50th anniversary under the motto “Be responsible. Be active. Be creative.” Responsibility in the form of sustainability will be demonstrated as one of the key topics throughout the entire show and, in particular, at the Sustainability Hub in Hall A2. For the first time, a concise overview of sustainably produced sports products will be presented in this separate exhibition area.
At the Outdoor Snow & Safety Summit in Hall A3, everything will revolve around responsible and careful approaches to outdoor activities. The Body & Mind Village in Hall B3 will put special focus on fitness and wellness activities. Digital activities in the form of e-sports will be shown at the East Entrance, where Ispo invites all visitors to participate and try out the world of virtual sports.
Creativity will be at the heart of the two renowned award programs, the Ispo Awards and the Ispo Brandnew Awards. The Ispo Brandnew Village in Hall B5 will highlight the emerging trends in the start-up scene. The most outstanding and innovative products developed by established brands will be presented as before at the Ispo Awards in Hall B1.
The Ispo Academy in the West Entrance will offer an extensive conference program. Ispo Munich 2020 will also be accompanied by other complementary presentations and workshops. In addition to the event highlights, visitors can look forward to special anniversary promotions planned for next year.
The first Ispo opened its doors on March 8, 1970, with 816 exhibitors from 25 countries covering 45,000 square meters of exhibition space in the old trade fair center in downtown Munich. In the following years, Ispo offered both winter and summer shows. In 1999, the trade fair center was moved from the city to today's location in Riem, on the site of Munich's former airport. After the summer event was cancelled, attempts were made to organize more fashion-oriented events and bicycle fairs. In addition, Ispo started to go international with trade shows in Russia and China. The last Ispo Munich in February recorded 84,000 visitors from 120 countries and 2,943 exhibitors, covering some 200,000 square meters of exhibition space.
Sports Week, Ispo's activation program for end consumers, will return for the third time in a row in January with proposals for contests and other events in Munich, the Alps and several cities in Germany and Austria. The program includes six simultaneous NightHikes and NightCrossCountry races in partnership with a non-profit organization: Outdoor against Cancer; a night ski tour in the Alps; an Expedition Day at Globetrotter Munich; and a Snow & Safety Workshop at the Keller Sports store in the city.
The focus of Ispo Beijing 2020, scheduled for Feb. 12-15, will be on winter sports as well as climbing, which are both developing rapidly in China. In view of the upcoming 2022 Olympic Winter Games, numerous sports facilities are currently being built in and around the Chinese capital, and the number of Chinese taking up winter sports is rapidly increasing.
The China Industry Ski White Book 2019, on China's ski areas and ski industry, will be released on Feb. 13 during the annual Asia Pacific Snow Conference, which is open to all professionals attending Ispo Beijing. Other presentations at the conference will cover investment opportunities in the country, administrative assistance and local support for the Olympic Games. Completing the agenda, a technical workshop will be held the following day.
Alpitec China will be held in parallel on the same premises and cover new products for winter sports and ski-resort infrastructure. On Feb. 15-16, immediately after the fair, visitors and exhibitors can join a two-day tour to the Thaiwoo Ski Resort, the largest continuous Chinese ski area and Olympic venue. There will be a detour to Yanqing for the first Alpine Ski World Cup to be held in China.
There will be a bouldering wall in the climbing exhibition space of the fair, and an Ispo Climbing Industry Development Forum will provide a space for exchanges on the topic. Health & Fitness and Manufacturing & Suppliers will have separate exhibition areas for their industries.
The Market Introduction Program, on Feb. 11-12, will address industry professionals seeking to gain a foothold in the Chinese sports market, covering winter sports, legal peculiarities, retail trends and the e-commerce and marketing channels as they pertain to Chinese consumers. One of the confirmed speakers is Robin Trebbe, Intersport's managing director for China and Asia-Pacific.
Vol. 12 - N° 23+24 - Nov. 22, 2019