Gresvig, the leading player in the Norwegian sporting goods market trading under the G-Sport and Intersport banners, will launch a new format of superstores next year, called G-Max, in major urban areas. The move is evidently a reaction to the strong expansion of XXL, which ranked as the fastest-growing major retailer in Norway last year, with growth of 65 percent to 1.55 billion Norwegian kroner (€190.7m-$233.1m). Known for its huge superstores, which resemble those of Décathlon, XXL grew by another 30 percent in the first quarter of 2010. (Read more in the last issue of SGI Europe)