Hi-Tec is launching “The Walkumentary Series,” an online documentary project conceived and produced by This that + the other, an Amsterdam-based advertising agency. The films focus on how walking can lead to extraordinary things and the importance of taking time away from everyday life. Each film views walking from a different angle and is supposed to allow the viewer to re-think that primary mode of transportation.
“Happy,” the first film in the series, features Jon Beattie, the steadicam operator of Pharrell Williams' acclaimed “24 Hours of Happy” music video. With the “Happy” song as its soundtrack, Beattie narrates his peculiar filming experience walking backwards through the streets of Los Angeles for 10 miles a day for 11 days while carrying along his 100-pound camera.
“Yassan's Proposal,” the second documentary, is about the world's biggest marriage proposal by a Tokyo-based artist, Yassan Takahashi. The artist quit his job and spent half a year walking across Japan to inscribe “Marry Me?” using the country roads as his canvas. His GPS artwork could be seen from space. GPS drawing is a method of drawing that uses GPS to create large-scale artwork.
The third documentary in the series, “Pirates,” follows Sonia and Alexandre Poussin who embarked on a two-year Madagascan adventure, with their children Ulysse and Philae, in search of a mythical pirate burial plot.
The Walkumentary Series is designed as a teaser prior to the launch of new Hi-Tec walking products in 2015.