How to navigate external shocks like COVID-19 and come out on top 


Steering a safe course through the current crisis requires reliable, accurate and timely data on current market dynamics. Based on facts from its point-of-sales and distribution network, GFK’s latest insights report provides an understanding of the current impact of the global pandemic on consumer behavior, retail and supply chains and predicts the expected outcomes.

The Corona Crisis Compass provides guidance on today’s pressing questions including:

  • How can brands and businesses learn from the Chinese experience?
  • How is the virus impacting consumers and supply chains in the US and Italy?
  • How should businesses prepare as the disease spreads geographically?





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