Icebreaker’s own sales operations for Germany, Norway and Sweden, which are headquartered in Starnberg outside Munich, officially started working on July 1. The warehouse for all three countries is run by Meyer & Meyer Logistikzentrum in Osnabrück, Westphalia. Maximilian Hofbauer, the former chief of The North Face in Central Europe and now head of Icebreaker’s operations in the three countries, has just hired five new employees, including Gunnar Stöcker, who will act as chief financial officer, while operations will be led by Thomas Köster.