All ITASnow articles
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ArticleProwinter aiming higher: From national show to European hub for ski and outdoor
Prowinter is growing into a key hub for Europe’s ski and winter outdoor industries, with new partnerships, test days and international momentum.
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ArticleExpanded outdoor focus highlights 25th anniversary event of Prowinter in Bolzano
Prowinter 2025 celebrated its 25th edition with record-breaking attendance and a new outdoor focus, showcasing innovation and market insights.
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ArticleProwinter 2025 unveils enhanced offerings for winter and outdoor markets
The upcoming 25th edition of the trade show in Bolzano, Italy, highlights expanded outdoor focus, industry awards and retail innovation.
