Jean-Marc Groell, who worked for 11 years as European footwear product manager at Columbia Sportswear until the end of 2009, has set up a new international distribution company near Lausanne, called New Winds. He is starting up with a highly technical Italian brand of skiwear, DKB, and with a Swiss brand of technical outerwear, R’Adys, and he is planning to add other outdoor and sportswear brands for the spring/summer 2011 sell-in season. The contract with DKB covers Switzerland, France and Andorra, while R’Adys will be sold by New Winds in France.