Jelenew x Stéphane Rolland: bike wear meets haute couture

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U.S. women’s cycling brand Jelenew – defining itself as a digitally native sports technology company (DNAB) that transcends the traditional design principles of sports apparel – has announced a new joint collection with French haute couture master Stéphane Rolland. According to the partners, the first cross-domain collaboration between sports technology ...

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