In May 2019, the Adventure Travel Trade Association (ATTA) conducted a survey of adventure tour operators and activity providers to learn about their current use of outdoor gear and apparel, factors influencing purchasing decisions, and future interest in working with gear suppliers. 

A few sample key findings in this report:

  • 97% of respondents reported interest in testing new gear and apparel products in partnership with gear suppliers.
  • First aid kits and rescue gear are the most frequently purchased items, with 78% of businesses reporting buying them annually for their operations.

ATTA provided a short version of the Gear Study for the readers of the Outdoor Industry Compass. If you are interested in the full version, please contact Chris Doyle, the ATTA special advisor for global development, at