Korea’s multi-brand retail tries to catch up with single-brand

While the habit of outdoor consumers to shop at mono-brand stores remains deeply ingrained in South Korea, the last two years have seen a growing number of investments to try to establish multi-brand sports and outdoor stores in the country – with mixed results so far.

Already subscribe to The Outdoor industry Compass? Sign in here.


Subscribe today! It’s time to get you on board. Cancel at anytime

  • Insights you won’t find anywhere else about outdoor brands and retailers and the outdoor market
  • Highly trusted business information you can rely on to make important decisions
  • Guest chronicles, interviews, insights from industry experts and leaders that are shaping the future of the industry


To continue reading this article Register Now