La Sportiva has formally announced a strategic agreement with Fulgent Sun Group, which has been its Chinese footwear supplier for the past 13 years. The Italian company has invested in a joint venture with Fulgent, called Fujian La Sportiva Co. Ltd., that will promote and distribute all the products of La Sportiva in China. The deal reinforces the ties with Fulgent, which supplies shoes to other brands as well. According to La Sportiva, it will ensure better availability of its products worldwide, strengthening its supply chain, while boosting the presence of La Sportiva on the Chinese market, where it has had a presence for more than six years.