The new collection of technical outerwear launched by La Sportiva in collaboration with its Korean licensee, Samsung, was a great success at the Ispo fair in Munich earlier this month. Designed primarily for ski mountaineering, alpine touring and freeride skiing, the line uses Gore-Tex membranes and is certified by Bluesign. It comprises hardshells, softshells, thermal layers, mid-layers and base layers.
The launch of the clothing line will be supported by an advertising campaign that draws inspiration from film superheroes. It has taken a little longer than expected for La Sportiva to make its move into clothing, which was originally meant to be done together with a Canadian partner. The company previously launched a more complete line of hardgoods in 2008 for ski mountaineering, including skis, ski boots and bindings.
Meanwhile, La Sportiva has announced a distribution agreement with Snow Factory for Spain and Andorra. It went into effect at the Ispo show, covering also winter reorders. It follows the previously reported bankruptcy of the company's previous distributor, Roca Cordes de Muntanya, which manufactures climbing ropes. Snow Factory already distributes K2 skis and Zoot running and triathlon shoes. Both brands are owned by Jarden Corporation.
Snow Factory was also distributing Vasque outdoor shoes, but that deal has been discontinued.