The French Lafuma group has produced satisfactory figures for its fiscal year ended Sept. 30. Global sales were up by 5.2 percent to €263.7 million. This figure includes the recently acquired Eider brand. Excluding Eider, whose sales were at €8.6 million in 2008, the Lafuma group increased its sales by 2.9 percent to €255 million. The share of the business outside France increased from €100.7 million to €105 million.
Basically all of the group’s brands increased their sales except the Lafuma core brand. Lafuma’s largest division, called “great outdoor”, slipped by 2.1 percent to €105.5 million. The Lafuma brand faced flat sales for its camping furniture which is one of the brand’s strongest categories.
While the turnover in France was still up at a 2.4 percent growth rate and for some part driven by own retail activities, the Lafuma brand suffered internationally. The internation al business was partially compensated for by a strong performance of its licensee in Korea.
The division “Montagne,” under the leadership of the group’s high-end brand Millet, raised its sales by 6.1 percent to €43.2 million. Eider is also part of this business unit. Especially positive was the increase of international sales, which went up by 16 percent and now represent 60 percent of Millet’s sales, excluding Eider.
The “Country” division represented by Le Chameau, the brand for horseback-riding and hunting boots, faced decreasing sales. Turnover was down by 1.6 percent and reached €28.2 million. The surf business under the Oxbow flag performed strongly with an increase of 10.4 percent to €78.1 million.
The entire Lafuma group took advantage of strong development outside the French domestic market, especially in Asia where it make about 9 percent of their sales. Globally, the turnover grew by 4.3 percent, while sales went up by 27 percent in Asia.
Philippe Joffard, the group’s chief executive, has recently appointed Gilles Venet as the company’s secretary-general. In the new post, Venet will supervise all legal and economic operations of the group. Venet worked before as chief financial officer of Hyparlo, a franchisee of Carrefour, the French retail giant. Hyparlo operates 15 hypermarkets.