After our reporting back in autumn, it has been no surprise that Messe Friedrichshafen would get a new assignment to host the OutDoor show beyond 2013. Contrary to earlier agreements, the contract is no longer limited to five years, but will be a “rolling” one. That means that the agreement between the show operator and the European Outdoor Group will continue until further notice from either side.
Meanwhile, Friedrichshafen is preparing its 19th outdoor fair, to be held from July 12-15. On an exhibiting surface of 85,000 square meters, the organizers will welcome a record number of 900 exhibitors from 40 countries compared with 890 from 38 nations last year. New exhibitors include Pearl Izumi, the brand of bike wear, Scott, Kangaroos and GoPro.
While the organizers are confident they are offering a nearly complete overview of the product range to hit the retail shelves in summer 2013, they emphasize their approach of highlighting trends that are more than just about new gear. In cooperation with the EOG, loads of conferences will be held, including some dedicated to major topics such as ecological sustainability and corporate social responsibility. Other issues on the agenda are the demographic changes taking place in society and specific trends such as the participation of children in mountaineering activities.
Exhibitors who have failed so far to put their bid in for the prestigious OutDoor Industry Awards should hurry since time is running out to submit their latest innovations. The deadline is June 7. The winners of the awards will be presented in a ceremony to be held at the OutDoor show's first day at 5.30 pm. The categories are: apparel/helmets/footwear, backpacks/travel equipment, camping gear, sleeping bags, accessories, sustainable products, and fibers & fabrics. Additionally, there will be a special award for the outdoor celebrity of the year to honor the merits of one individual who is seen to have helped the industry to make substantial progress.