Latest News & Analysis – Page 64
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ArticleStandard outdoor kit gets more affordable in Russia
Russia’s outdoor kit prices drop 17% as competition heats up, fueled by Chinese brands and local demand for gear amid shifts in travel trends.
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ArticleDometic weighs further restructuring, strategic improvements
The Swedish group faces a tough Q3 with a 17% revenue drop, and explores cost cuts and potential divestments; more details are expected with Q4 results.
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ArticleThule Q3 operating income rises 15 percent
The group sees solid Q3 growth with rising sales, profitability and new launches, despite challenges in the Americas market.
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ArticleUCI unveils developments in the regulations for the mountain bike discipline
Changes mostly involve the qualifying process and will come into force in 2025.
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ArticleSecond Ski Industry Climate Summit will be staged at ISPO Munich 2024
The trade show hosts Atomic’s second Climate Summit with partners POW, FESI and EOG, spotlighting climate action in winter sports.
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ArticleThe New Creative Collectives: a strategic shift in outdoor and sports culture
How do consumers and their habits change? What do they expect from brands and with which kind of brands do they engage? In a mini-series of articles brand strategist Fredrik Ekström reveals not only consumer insights but gives advise how brands fully embrace this transforming consumer landscape. In this last out of four articles Ekström explains why Creative Collectives are a key to the active consumer.
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ArticleCare & Repair as a tool for more sustainability, durability and customer loyalty
For a long time, product repair was not part of the service offering of many brands. But this has changed dramatically. It has also proven to be an excellent customer loyalty tool. Learn how different brand approaches lead to success.
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ArticlePolartec: A pioneer in supporting sustainable transformation
For decades, Polartec has been at the forefront of performance, comfort and sustainability with its innovative products. With the new “Beyond Begins Today” campaign, the company draws attention to the most important issues of our time, while celebrating its latest planet-conscious product innovations.
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ArticleISPO Munich’s focus on the sustainable consumer: The Sustainability Hub in partnership with Patagonia
The Sustainability Hub in partnership with Patagonia at ISPO Munich showcases innovations and provides the latest information about ESG standards. Here is the program.
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ArticleFrom Fandom to Fundom: transforming brand engagement
How do consumers and their habits change? What do they expect from brands and with which kind of brands do they engage? In our mini-series brand strategist Fredrik Ekström explains the transformation of the consumer and in this third out of four articles introduces the expression of “Fundom” and what it means for brands.
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ArticleTrailfulness: Embracing mental well-being as a strategic imperative in the outdoor industry
In a mini-series of articles brand strategist Fredrik Ekström reveals not only consumer insights but shows strategic opportunities for brands how to evolve a deeper relationship with their customers. In this second out of four articles Ekström explains how (mental) well-being can become a crucial part for their products, services and storytelling. For this he also introduces the expression of “Trailfulness”.
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ArticleBrand activism: The strategic imperative of “what” over “why”
How do consumers and their habits change? What do they expect from brands and with which kind of brands do they engage? In a mini-series of articles brand strategist Fredrik Ekström reveals not only consumer insights but gives advise how brands get their positioning right and evolve a deeper relationship with their customers. In this first out of four articles Ekström explains why the “what” is nowadays more important than the eternal “why”.
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ArticleGreen claims: How you get EU regulations and the eco-conscious consumer on board
How can sports and outdoor brands effectively communicate their sustainability efforts without falling into the greenwashing trap? In this expert guide, Dr. Diana Born presents a four-step approach to crafting impactful, data-driven green claims that not only build consumer trust but also align with science-based EU regulations.
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ArticleNemo: How customer centric design philosophy for meaningful action works
In an exclusive interview, NEMO Equipment shares how their customer-centric design philosophy fuels eco-conscious innovation in outdoor gear.
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ArticleNike reportedly reviving its outdoor sub-brand ACG
According to media reports, Nike plans to revitalize its outdoor sub-brand ACG under new leadership in Asia.
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ArticleGlobetrotter cooperates with Vaude for nationwide in-store repairs
The German retail chain and Vaude partner to provide certified, sustainable in-store repairs, reducing wait times and minimizing CO2 emissions.
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ArticleNemo Equipment: ‘We are less affected by cautious consumer habits’
This is how the US equipment company Nemo plans to conquer Europe – and why hesitant consumers aren’t a problem.
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ArticleHyosung presents sustainable textile solutions amid new regulations
The South Korean fiber specialist highlights recycled, bio-based textiles and circular innovations to aid brands in meeting EU Green Deal targets at fall trade shows.
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ArticleRVRC reports 18% revenue growth, expands global presence
RevolutionRace’s sales growth in 2023/24 was driven by international expansion and product development as it broadens its global presence across 40 countries.
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ArticleArc’teryx unveils 2025 global Academy Series
The 2025 Global Academy offers diverse outdoor skills clinics, film nights and gear demos for enthusiasts of all levels.
