SOG gains importance after the pandemic: “What we do generates interest”

David-Nordblad-web

Source: SOG

In the wake of the pandemic, David Nordblad started in the role of Secretary General for the Scandinavian Outdoor Group (SOG). Since then, he has been occupied with various responsibilities, and he notes a sustained interest in joining the organization. In fact, SOG is now larger than ever. Nordblad explains ...

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