The Angling Trades Association (ATA), the British tackle industry’s voice, has released guidelines to tackle shops following complaints that there was “total confusion” around the government’s directions during the third lockdown in England. The ATA represents angling manufacturers, wholesalers, retailers, fisheries, publishers and distributors. To clear up misunderstandings about whether or not shops could open or offer click & collect and how they are affected by rules on essential travel, the trade group drafted a specific guideline document. It dispatched it to members via e-mail and Facebook. The document clarifies that while tackle shops must close since they are categorized as non-essential businesses, they can still operate a click/call & collect service. Shop owners are also advised to allocate arrival times to avoid customers accumulating outside the shop and restrict business to electronic payments in advance of collections.