Blaming the financial crisis of the past two years, Lowe Alpine International says it has decided to close down its apparel division in Italy, effective on July 1, because of a continued reduction in the bank credit lines that it has obtained in 2009 and 2010. The British company, which is owned by Italy’s Asolo, will not present an apparel collection at the OutDoor show in Friedrichshafen this week, where its product range will instead concentrate on its well-known backpacks.
The company says the management of the clothing line will be transferred to Lowe Alpine’s office in the U.K. and a full review of this segment will be carried out during the next few months, indicating that it may be resumed in one way or another at a later stage. All international customer service, logistics, administration and marketing will continue to be managed from Italy like before. The foreign subsidiaries of Asolo and Lowe Alpine will not be affected by the reorganization.
Clothing has come to represent about 40 percent of Lowe Alpine’s total sales, which were given as €26 million in 2007, but more recent figures could not be obtained by the time of going to press. Its backpacks have been performing well in the last few years, and Lowe Alpine has again been a winner of the Outdoor Innovation Award for 2010.