Lundhags has started a Norwegian subsidiary and is now directly steering the activities in the Norwegian market via Lundhags A/S. Until December the Swedish company’s outdoor products had been sold by a Norwegian distributor, Nordic Outdoor, that represents many other outdoor and fishing tackle brands, including Coleman and Chiruca, and has recently integrated the Norwegian sales network of Mustad. Eiliv Furuli, 41, is country manager of Lundhags. He also owns the agency for Exel ski poles and at one time was administrative director for Fjällräven Norway. Lundhags A/S’ head office is in Lillehammer. Lundhags made the change to gain complete control over its brand development.
