Lundhags, the Swedish outdoor company, has set up an office...

Lundhags, the Swedish outdoor company, has set up an office in Munich headed by Martin Thoma, a former sales manager at Arc’teryx in Germany. The brand saw its sales increase by more than 10 percent to 66 million Swedish kronor (€6.0m-$8.5m) in 2008, driven by international growth. Furthermore, its pre-orders for the second half of this year are up by about 30 percent, with robust growth in Sweden as well as other markets. German sales still make up less than 10 percent of Lundhags’ turnover but they have been increasing fast, selling in 30 accounts. Among its other latest international moves, Lundhags has teamed up with the Ark Group in the U.K., which also took over the Original Mountain Marathon (OMM) brand from Mike Parsons, Karrimor’s former owner, last year. Furthermore, Lundhags was introduced in Denmark through the sales team of Tenson, another outdoor brand that belongs to Norrwin, parent company of Lundhags and Five Seasons. The group initiated a similar synergy in the Benelux countries, where Five Seasons is sold by the Tenson team.